The ideas I described in my are as close to universally well liked in the high tech community as you can get. The tricky part is learning to apply them. I recently completed a case study with The Penny Ice Creamery on how these practices apply to their relatively low tech business.
The Penny opened its doors in the summer of 2010 as a storefront artisanal ice creamery. They’ve since expanded to two other locations and are opening a third this year. They did this on a shoestring and in one of the worst economic environments in recent memory. How? There are a number of facets to The Penny’s success but they were in fact highly successful deploying the ideas above. For more check out the video above.
