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A Sneak Peak at the New Hotel Paradox

It was once a Holiday Inn, then a place for students and now an upscale hotel called Paradox.

The moment you enter the finally-opened Hotel Paradox at 611 Ocean St., you can surmise the paradox, or contradiction.

The decor is an imaginative blend of modern urban minimalism, like something out of New York, and expansive nature scapes from the woods of Santa Cruz.

The front desk is carved from a giant Eucalyptus log offset by the type of slate grey walls you'd see in Tokyo. It's an intriguing mix of modern and traditional California. The name even brings to mind another Santa Cruz tourist destination: the Mystery Spot.

After being bought by BPR Properties, which assumed $13.3 million of the previous owners' debt, the 170-room hotel and meeting center was supposed to open in June, then July and finally, it debuted last week.

Its restaurant, Solaire, was supposed to have its debut Saturday, but when we showed up for a meal, it was still closed. Test dines are scheduled for last this week, with chef Ross McKee in charge.

His resume includes the Pine Inn in Carmel, which his family owned, Le Coq d'Or, Carmel Valley Ranch and the Shadowbrook.

Prices range from $125 to $425, depending on day and season. It was $315 for a room over Labor Day weekend.

Guests have been checking in for a week.

Check the pics...and tell us what you think.

Redwoodgirl September 03, 2012 at 03:30 AM
But..... it's still on Ocean Street.
Brad Kava (Editor) September 03, 2012 at 04:28 AM
good point
June Smith September 03, 2012 at 04:29 AM
Quite a change since the hard hat tour! May see you at the test dinner.
Bonnie September 03, 2012 at 02:18 PM
Get rid of the Eucalyptus. It looks like you should be in the mountains, like boulder creek. And all the branches on the wall need to go. I like minimalism. I think there are many things that need to be done to make this more inviting. I would like to see the pictures of the rooms. if you need help, contact me.
June Smith September 03, 2012 at 03:36 PM
They went to great lengths to bring that Eucalyptus to the site and are quite proud of it. According to GM Tony Eichers, the whole plan is "to bring the Santa Cruz Mountains downtown," so I don't see that changing anytime soon.
Carol Skolnick September 03, 2012 at 03:39 PM
Weird. And what's with the giant lingam?
Karen Kefauver September 03, 2012 at 06:05 PM
Odd choice of photos to accompany this story on a new hotel!
Rosemary Anderson September 05, 2012 at 06:03 PM
I agree with Karen - photos of some of the guest rooms, meetings rooms etc., would have been a little more appropriate and relevant than 2 of the bachlorette totting inflatable body part...
Karen Kefauver September 09, 2012 at 01:50 AM
Carol and Rosemary, glad you agree that the photo selection is odd. We'll have to go the upcoming Santa Cruz Chamber of Commerce grand opening and check the place out for ourselves!
Karen Kefauver September 09, 2012 at 01:59 AM
http://www.santacruzchamber.org/cwt/External/WCPages/WCEvents/EventDetail.aspx?EventID=1855 Date & Time 9/19/2012 11:00 AM Location Hotel Paradox 611 Ocean Street Santa Cruz, CA 95060
Brad Kava (Editor) September 09, 2012 at 02:36 AM
Odd? Well it was real life. people in the lobby with a giant organ...u cant make that stuff up
Johnny at the Harbor October 29, 2012 at 06:23 PM
Why would they want to bring the "Santa Cruz" mountains downtown?? Its a beach town and not the mountains.....would they build something up in boulder creek with a beach theme??....doesnt make sense....but nowadays people in business makes some bad decisions... Johnny at the Harbor Making sense
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