It seems like forever since the once-protested chain store Borders left town and left behind a giant hole in the retail of Pacific Avenue.
But Saturday Forever 21, the youthful women's clothing store, is scheduled to open and plug the gap (across from the Gap).
Here's a press release from the company about the big day:
Forever 21 is set to open a new location in downtown Santa Cruz on Pacific Avenue. A grand opening event is scheduled for Saturday, August 11th at 10:00 am. The first 300 customers in line will receive a free gift card and four lucky winners will win one of the season’s hottest outfits, valued up to $150, on Grand Opening Day!
The new space will offer Santa Cruz shoppers a wide selection of merchandise in 21,000 square feet of retail space. Complementing Forever 21® apparel and accessories, the store will also feature the retailer’s other brands, including 21MEN™, a line of fresh, fast fashion for men of all ages; Forever 21 Girls™, a girls’ line; and Love & Beauty™ cosmetics, lingerie and shoes line.
There has been a great deal of interest in the grand opening of this new Forever 21 location. Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to have been given the opportunity to expand our business into Santa Cruz, CA and hope to offer the customers of Santa Cruz a wide selection of fashion-forward merchandise at an affordable price.”
Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 500 stores in the United States, with international operations in Canada, Europe, United Kingdom, Japan, Korea, Philippines, Israel, China, and Hong Kong. For more information please visit: www.forever21.com.