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Rush Limbaugh to Stay on KSCO in Santa Cruz

Saying Limbaugh has made mistakes and apologized, and that his audience voted to keep the broadcaster, KSCO-AM (1080) owner Michael Zwerling said he will keep Limbaugh's show.

Some callers said they would leave the station if owner Michael Zwerling canned Rush Limbaugh's 9 a.m.- noon morning show. Others wondered if Zwerling would keep a member of the Ku Klux Klan if he got good ratings.

After two hours of heated calls, Zwerling, who has owned Santa Cruz's only commercial AM talk station, said he would keep the controversial syndicated host on the air here.

"Rush Limbaugh is a great broadcaster," said Zwerling. "He's human. He's made mistakes. He's apologized."

Dozens of advertisers have walked away from the show after Limbaugh launched a three-day rant calling Georgetown law student Sandra Fluke a "prostitute" and "slut" because she said the campus health care center should supply birth control to students, the way it does other medications.

According to the website Think Progress, 77 of Limbaugh's 86 advertising spots last Thursday were filled by free ads, as reported by the Huffington Post.

Lifelock is still a heavy sponsor, while others have dropped out, including: AccuQuote Life Insurance, Allstate Insurance, American Heart Association, AOL, Aquarium of the Pacific, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Freedom Debt Relief, Geico, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, New York Lottery, Norway Savings Bank, O’Reilly Auto Parts, Philadelphia Orchestra, PolyCom, Portland Ovations, ProFlowers, Quicken Loans, Regal Assets, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows, TurboTax and Vitacost, according to Politico.com.

KSCO can be heard throughout Santa Cruz and Monterey counties and as far north as the Silicon Valley.

Mark L March 15, 2012 at 02:05 AM
Thanks Summer Hemphill... Now that is a crack up... which is a term that also must have originated in Mississippi. To be informed takes some effort... reading for one. People who are followers of Fox and Rush are also known to be the least literate and simple rarely read anything beyond the comic page of the newspaper. They enjoy the confrontation of talk radio more than an allegiance to actual fact and data.
Mark L March 15, 2012 at 02:18 AM
I know this may come as a shock to you Jrey, but how about the concept of a bit more fair and balanced (beyond the words only approach of Fox fake news) programming on the ONLY AM station in Santa Cruz? Rush does not encourage people to think, only to hate and bitch and complain and to spew falsehoods as fact. Do you also condone a station dedicated to racism under the pretense that one can just change the station? At what extreme do you set YOUR limits Jrey? Do you have any boundaries Jrey? Is all programming regardless of how "vulgar" and hateful, fit your definition of free speech? If so, then the only action left is to boycott the sponsors and vote with your wallet. Certainly you don't have a problem with that do you? That's all I'm advocating here. It got Glenn Beck pulled (how did someone so ignorant ever get a platform to begin with?) and that is yet another way our great system of "capitalism" works. What is your problem with asking people to vote with their wallets? Isn't that what the right wing does all the time? Don't like the left playing your own game? Poor baby... pure and simple.
Mark L March 15, 2012 at 02:22 AM
Someone never learned that two wrongs don't make a right. Obama is a complete failure? Osama is no more, the economy is recovering, children that never had healthcare do now, the auto industry is solvent and healthy again, and it goes on. Do you only listen to Fox Views? Facts just don't matter do they?
Brad Kava March 15, 2012 at 06:54 AM
Daishin: there are no local businesses supporting Limbaugh. No ditto heads here.
Brad Kava March 15, 2012 at 06:55 AM
Ya, Bill Gates, Warren Buffet, George Soros...they don't buy anything.

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