Santa Cruz-based advertising agency Yellow Bus "won gold" in the form of six ADDY Awards from the American Advertising Federation.
These new accolades mark the third consecutive year of the agency winning over larger firms in its competitive set.
Yellow Bus also produced the creative campaign for the AAF Silicon Valley Chapter's annual awards show, which played with the Seven Deadly Sins of advertising.
Yellow Bus won in an array of categories and also picked up the coveted Judge’s Favorite Award.
A panel of high-profile judges, consisting of creative directors from some of the nation’s hottest agencies, evaluated entries from the AAF-SV chapter, which spans from Silicon Valley to San Luis Obispo.
Animated spots with Breakdancing Shrimp and Protesting Pickles created for Erik’s DeliCafé, as well as strategy and design for the San Jose Repertory Theatre landed the Yellow Bus ADDY Awards in categories including Advertising for the Arts & Sciences, Animation and Integrated Campaigns.
Devised by the agency’s founder, Austin Sherwood, and visual creative director, Chris Mark, Yellow Bus’ campaigns are catching the eye of more than just the local industry.
“Generating campaigns that get recognized by consumers as well as our creative peers is a great accomplishment,” said Sherwood. “Our team’s hard work delivered results that helped our clients get more business and the new awards we brought back to the office are a testimony to the creativity coming out of the shop that help shape people’s decisions.”
As a local ADDY-winner, Yellow Bus will proceed to the regional ADDYs to compete against creative firms representing Northern California and Northern Nevada.
About Yellow Bus:
Yellow Bus is a different take on the full service advertising agency. Located in Santa Cruz and founded in 2007 by Austin Sherwood, Yellow Bus provides big agency thinking and creative with small agency dedication and service. Having been on the client side as well as the agency side, and in agencies big and small, Yellow Bus sees branding from multiple points of view. This holistic way of looking at clients, communication, and consumers has yielded impressive results for a wide range of businesses including Roaring Camp Railroads, the San Jose Repertory Theatre, Erik’s DeliCafé, Lucile Packard Children’s Hospital, Kirkwood Mountain Resort, the Santa Cruz Beach Boardwalk and the Amgen Tour of California.