If you've been mourning your morning fix of Twinkies, Ho-Hos and Hostess Cupcakes, there was good news on two fronts this week.
First, the Hostess company, based in Irving, TX, is looking for a buyer for its dessert recipes. It already sold its bread line, including Wonder Bread, for $399 million to Thomasville, Ga.'s Flower Foods.
Second, Safeway has been stocking its shelves with products that look and taste very similar to the original Hostess cakes. Its "Snack Artist" line features mostly healthier foods, such as chips made from vegetables.
But a look down the aisles shows boxes of Crème Cakes (with a fancy French accent, mais oui!), Swiss Rolls, continuing with the European motif and the plainly-named Chocolate Cupcake.
Calorie and sugar-wise, you are in for a blast. Each of the fake Twinkies has 15 grams of sugar, 190 milligrams of sodium, 140 calories and 45 calories from fat and 5 milligrams of wonderful cholesterol. Wonderful, that is, for heart surgeons.
The cupcakes up the ante to 200 calories each, 10 milligrams of cholesterol, 310 milligrams of sodium, 60 calories from fat and 26 grams of sugar, with sugar on top.
Yummmm.
Safeway announced its snack artist brand in 2010. Some stores sported signs announcing the dessert brands when Hostess quit selling its products in November.
Some collectors have been selling the Hostess goods, once rumored to be able to survive nuclear warfare, on eBay for $15 for a pack of three cupcakes, or $127 to $12,000 for two boxes of Twinkies. Nope, that's not a typo.
So how do the Safeway brands stand up to the taste challenge? Would they fool a fool for Twinkies?
You tell us.
For this junk food junkie, I'd say they are close, but not exact. They whet the palate with a delicate aura of the Twinkie, they have the stickiness in the texture just about right, but they lack a little firmness, a little of the hidden ingredient that makes the Twinkie twinkle.
Sort of like comparing Oreos to the sugar-free Oreos or Hydrox cookies. A whisp of memory and they are true in their presentation, but if the Twinkie is an A, the Creme Cakes are a B, almost a B + for good effort.
If you are a diabetic, longing for the purity of the Hostess products, these ones are almost worth going into the coma for.
Is that why I'm writing this at 12:05 a.m. Hey, who took those bites out of the product?
