Vivienne Harr is an 8-year-old girl whose lemonade stand has taken on global proportions.
All summer long, she's been setting up her lemonade stand in Marin County's Doc Edgar Park, and donating 100 percent of her sales to Not For Sale, an organization that fights human trafficking and modern-day slavery around the world. And she's not planning on stopping any time soon.
"She said, 'Yeah I'm not stopping, I'm going to do it after school every day. Maybe it becomes hot chocolate for the winter months, she's leading the charge here," said Eric Harr, who says the lemonade sales is their family time, a chance to "pause and be grateful for what we have."
"Sometimes its hard to see outside of our little world, we take ninety minutes every day and we're just like 'we're really lucky you know,'" said Harr, who grew up playing in the same park in the affluent community of Fairfax, California.
Vivienne's campain MAKE A STAND all started on a family trip to Sonoma, when the young Harr became deeply effected by a photography exhibit which depicted two very young boys in Nepal hauling rocks on their backs.
"Vivienne looked up and said isn't this illegal?" said Eric Harr.
Right then and there, Vivienne decided that something needed to be done about today's shocking reality of 30 million child slaves.
"When I learned about child slavery, I imagined me and my brother Turner, 2, and how scared and afraid we would be. I don't know. Something in me just changed. And so I don't even have to try to MAKE A STAND. I just do every day. And, I think I will for the rest of my life," Vivienne Harr told Patch.
Harr's goal for her campaign MAKE A STAND is to reach $150,000 by the end of the year, and she's already raised a wopping $28,555.
But how does a child make enough money to pay an entire year of college tuition in just one summer spent selling cups of lemonade? Her father has smartly helped her to use social media to spread the word—seven different platforms, to be exact.
Vivienne's Twitter account has gained almost 15,000 followers, including an 8-year-old girl in England, one of Vivienne's first followers who set up "MAKE A STAND Worcester." And when New York Times columnist Nicholas Kristof tweeted about Vivienne and MAKE A STAND, he generated more than $18,000 donations in 24 hours.
Vivienne's father has been fundamental in giving her campaign the social media push that put it on the map, and her story has gone viral, picked up by CBS News, the Huffington Post, AOL News, Canada Radio, and The New York Daily News to name just a few.
"I love it. That really makes me happy. These new things like Twitter and Facebook and Fundly make it so easy and fun to take what's in your heart and change the world. Any kid can do it. Anyone can make a stand now," said Vivienne Harr.
You can follow Harr's financial progress towards her goal on Fundly, the largest crowdfunding platform for social good. Similar to Kickstarter, which helps individuals fund their creative projects, Fundly has helped over 25,000 non profit organizations reach their fundraising goals.
Dave Boyce CEO of Mountain View-based Fundly, spoke to Patch about the emergence of crowd funding.
"We have officially entered the crowd funding revolution, I think if people pick a year to pin that to it’ll be 2012," said Boyce, who gives two reasons for crowd funding's gaining popularity and success:
"One is just the pervasiveness of social media, I mean there's a 90% penetration of social media in households, 60% of browsers in the U.S. are simultaneously logged into one or more social profiles regardless of whatever else they may be doing," he said.
The other reason is that online software has evolved to the point where you can launch fairly sophisticated campaigns like a fund raising campaign, in just minutes.
Vivienne Harr's MAKE A STAND campaign also utilizes Facebook, Pinterest, Instagram, Youtube, her website, and most recently, Indiegogo, where she's trying to raise an additional $50,000 to start business of bottled "LemonAid."
"There have been so many people asking me to put MAKEASTAND LemonAid in a bottle. So, we're going to do it. We are setting up a new company (it's called a "social purpose corporation") and we're going to bottle it and give 100% of profits to Not For Sale," Vivienne Harr told Patch.
According to Vivienne's father, they hope to sell the LemonAid at Whole Foods Market, and they hope to sell it for donations only, so it wouldn't actually be for sale.
"And we could lose our pants but I'd rather fail gloriously than try to profit, we just want to do it differently," said Eric Harr.
Check out Vivienne's unique recipe for MAKEASTAND Lemonade and make your own HERE!