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Bill's Wheels

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Bill's Wheels first opened in 1977 in downtown Watsonville, and the current store, conveniently located on Soquel Avenue near Morrissey Boulevard, has served Santa Cruzans since 1996. Owner Bill Ackerman has long loved skate boarding and the kids and adults who joined his Bill's Wheels-sponsored Skate Jams in the early days in Watsonville. He takes pride in his friendly and knowledgeable employees who can help skaters choose from the large inventory of skateboards and accessories.
1240 Soquel Ave, Santa Cruz, CA 95062
(831) 469-0904
  • Accessibility Details: Ground level, ramped curbs
  • Accessibility Details: Wheelchair accessible
  • Hours: Daily, 10am - 6pm
  • Hours: Mon, by appointment; Tue - Fri, 10am - 5pm; Sat, 10am - 2pm; Sun, closed
  • Accessible: yes
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