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La Playa is a little touch of Santa Cruz. This cozy downtown storefront is a locally-owned and operated shop that retails in a great selection of Santa Cruz-themed clothing and apparel. La Playa has many popular hats, shirts, and sweatshirts, including UC Santa Cruz Slugwear. Residents and visitors can also shop for souvenirs, shot glasses, post cards, key chains, and other fun gifts with Santa Cruz images. 
1120 Pacific Ave, Santa Cruz, CA 95060
(831) 426-6477
  • Hours: Daily, 7:30am - 3:30pm
  • Hours: Hours vary throughout the weeks and months, so customers should call or come by when most downtown businesses are open.
  • Accessible: yes
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