Santa Cruz Coin Exchange has been serving Santa Cruz since 1979, and has built a reputation for fair and knowledgeable buying and selling of precious metals and jewels. The exchange buys and sells gold and silver in various forms—for example jewelry and tableware. It also offers collectible U.S. coins, jewelry appraisals, custom jewelry and jewelry repairs. The exchange is housed in the beautiful, historic Branciforte Plaza, conveniently located on Soquel Avenue between Ocean Street and Seabright Avenue.