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Hernandez Market
3790 Portola Dr, Santa Cruz, CA 95062
This grocery store caters to the local Latino community. Products include produce, baked goods, specialty cheeses,More homemade sausages and meats prepared for Mexican and El Salvadorian dishes and fresh fish. Charity donation stations are located in front of the store.
Magic Designs
3550 Portola Dr, Santa Cruz, CA 95062
Opened in 1994, Magic Designs is marked by colorful decor and warm smiles.  The playful decor reflects the familyMore oriented salon, which offers cuts for children and adults. It also offers a small selection of jewelry to accent your new haircut. Catering to a Latino clientele, both English and Spanish are spoken here.
La Esperanza
341 Ocean St, Santa Cruz, CA 95060
From the sunny, yellow exterior to the smiling and friendly butcher, La Esperanza marketplace has a welcoming feel, noMore matter what language you speak. Every inch of the space is used in this tightly-packed and clean Latino-grocery store. Though, for the small size of the building, the selection of groceries inside is quite impressive. Piñatas dangle over the potatoes and colorful cans are stacked into perfect rows in each aisle. The fresh produce is neatly piled and in prime condition. The specialty here is its fresh meat, with cuts prepared on location.
Pajaro Valley Arts Council Gallery
37 Sudden St, Watsonville, CA 95076
The Pajaro Valley Arts Council Gallery is located on Sudden Street in Watsonville. The gallery was opened in 1986 byMore the Pajaro Valley Arts Council (PVAC) and has showcased numerous types of art from a wide range of artists over the years, including exhibitions of sculptures and paintings. The gallery is affiliated with museums and galleries in the area and holds annual exhibits each year such as the "Collective Membership Show" and "Mi Casa Es Tu Casa," which shows art depicting Latino art and culture. The PVAC offers members of the community the opportunity to volunteer and can work as guest curators and gallery hosts among many other services.
Familia Center
711 E Cliff Dr, Santa Cruz, CA 95060
The Familia Center, founded in 1983 as a low-cost clinic accessible to the Beach Flats neighborhood, has grown to becomeMore a one-stop Latino-based resource center in Santa Cruz. The center provides a host of resources to the Spanish speaking community, offering everything from homework clubs for students in 5th through 10th grades to helping low-income families begin the process of applying for food stamps. In addition, the Familia Center works closely with other community organizations to help people with a variety of issues, including employment, housing, immigration and domestic violence.