La Esperanza 341 Ocean St, Santa Cruz, CA95060 From the sunny, yellow exterior to the smiling and friendly butcher, La Esperanza marketplace has a welcoming feel, no…More matter what language you speak. Every inch of the space is used in this tightly-packed and clean Latino-grocery store. Though, for the small size of the building, the selection of groceries inside is quite impressive. Piñatas dangle over the potatoes and colorful cans are stacked into perfect rows in each aisle. The fresh produce is neatly piled and in prime condition. The specialty here is its fresh meat, with cuts prepared on location.