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Maria Bonita Barber and Hair Styling
2604 Portola Dr, Santa Cruz, CA 95062

This is a small, locally owned hair salon with a loyal clientele. Maria, or one of her licensed cosmetologists,More greets customers at the front desk. Maria decorates her shop with soft colors and fresh flowers. The stylists are experienced in a wide variety of classic and contemporary hair styles. The salon also stocks hard-to-find, high-end hair products.   

Maria Bonita's is a favorite for local professionals, and can get quite busy; appointments are recommended.

Old School Shoes
1017 Pacific Ave, Santa Cruz, CA 95060

Old School Shoes carries the shoe styles that have stayed in style for generations. In addition to the courteousMore service, customers will also be drawn to the shop's personality, which is displayed through the interior décor, and a striking mural on the side of the building. Popular brands carried by Old School Shoes include Converse, Vans, Adidas, Puma and Saucony.   

Old School Shoes is an independent and locally owned business that also represents local artists. The local artists are also available for work on custom shoes for the Old School clientele. Lay-away plans are available too.

Judi Wyant Antiques
1532 Pacific Ave, Santa Cruz, CA 95060
Judi Wyant Antiques is primarily a jewelry shop that specializes in estate and vintage jewelry. The locally ownedMore and operated shop carries a diverse collection of jewelry styles. In addition to vintage jewelry, the shop also sells new jewelry and collectibles/antiques.
Gilda's Family Restaurant
37 Municipal Wharf, Santa Cruz, CA 95060
This diner-style restaurant serves breakfast, lunch, and dinner. It offers poultry, steak, sandwiches, and seafood, andMore has a full bar. Owned by the long-time local Stagnaro family, Gilda's has an old-fashioned feel and a different special every day.  
La Mission Restaurant
1719 Mission St, Santa Cruz, CA 95060
La Mission restaurant offers traditional Mexican dishes in a comfortable and friendly atmosphere. Using freshMore ingredients to create a wide selection of meals and with an ample variety of imported and domestic beers and a full bar. Relaxed, family style dining and daily specials make this a local favorite. Located in the unassuming Palm Center on Mission Street in the Westside.
Cognito Clothing
821 Pacific Ave, Santa Cruz, CA 95060
Cognito Clothing is a unique clothing store that offers retro, vintage, goth, rockabilly and Hawaiian styles. Cognito isMore also a great stop for costumes. More importantly, this locally owned and operated shop is a fun and friendly stop to update your wardrobe with something truly distinct.
Bella Rosa-Styles by Cindy Jo
3431 Portola Dr, Santa Cruz, CA 95062
A relaxing, tropical surrounding greets you as you enter this small local salon. Bamboo and Rattan with soft tropicalMore colors help you indulge. Or perhaps you'll be looking at the shoes while you wait. Beauty items are available, along with consultations.  
Camouflage
1329 Pacific Ave, Santa Cruz, CA 95060
Camouflage is an upscale lingerie and adult store. In business for 30 years, Camouflage caters to the public with aMore courteous staff, and a selection that includes exquisite corsets, undergarments and costumes. The locally owned and operated store promotes elegance and style with a comfortable atmosphere that is ideal for individuals and couples, all year round. For adults (18 and older), Camouflage's selection of high-end products is highly regarded.
Jewels On Pacific Avenue
1535 Pacific Ave, Santa Cruz, CA 95060
Jewels on Pacific Avenue is a gallery-style boutique for women. This fun and low-key business features an elegantMore display of jewelry, apparel and dresses. The boutique represents local artists and designers, and specializes in bridal-wear. Jewels can also fast-track dress orders for customers in a time-pinch. The friendly staff can assist with all your fashion needs, from outfitting your next special event to updating your seasonal wardrobe.
Santa Cruz New Music School
512 Front St, Santa Cruz, CA 95060
At this school you'll learn how to play an instrument and participate in bands with other musicians. Focused on popularMore music styles, instructing students in guitar, bass and piano, the school also offers instruction in string bass and cello. Located behind More Music, the small school has student practice rooms, and is staffed by local professional recording artists and experienced musicians. Managed by former Doobie Brother Dale Ockerman, you'll learn from seasoned pros at this independent, non-accredited school.
La Bahia Apartments
400 Beach St, Santa Cruz, CA 95060
La Bahia Apartments is a classic Spanish-style apartment complex that has a grand history of movie stars and famousMore visitors. All residential units now, the complex features a beautiful, relaxing courtyard and beach access across the street. Currently, this complex is a mix of residential units occupied by seasonal employees of the Boardwalk. There is an ongoing controversy in local politics over restoring this historic building or replacing it with a newer hotel. For more detailed information on this issue you can visit here.
Fins Coffee
1104 Ocean St, Santa Cruz, CA 95060
Fins Coffee serves regular coffee drinks as well as specialty drinks like Mexican mocha, chai and soy lattes. InMore addition to beverages, it serves pastries, fruit, yogurt and hard-boiled eggs. Fins Coffee hosts local musicians playing a variety of styles including blue grass, country and ukulele. Every Saturday from 8:30am to noon it holds a sports car meet-and-greet event with car clubs or individuals who want to talk shop while sipping coffee or tea.
Sockshop & Shoe Company
1515 Pacific Ave, Santa Cruz, CA 95060

Sockshop & Shoe Company carries an extravagant selection of designs and styles. The store's walls are coveredMore with kooky, sleek, casual, elegant and original socks. The Shoe Company's footwear epitomizes the active lifestyle of Santa Cruz; this downtown shop stocks shoes with comfort in mind, including plenty of Vibram Five Finger barefoot shoes. The store's employees are happy to share their product knowledge.

The Sockshop and Shoe Company is a member of Think Local First, and a participant in the First Friday Art Tours.

Costco Wholesale
220 Sylvania Ave, Santa Cruz, CA 95060
Costco is a one-stop shopping locale for a long list of items available in its warehouse-style facility. Members can buyMore everything from beer, wine and liquor to breads and desserts, meats and fish, fresh produce and a variety of frozen goods. The massive store also houses a photo department, optical department, pharmacy, tire center and gas station. Staff can also help with buying a hearing aid, travel plans and auto buying.
Graphfix
1129 Pacific Ave, Santa Cruz, CA 95060
Graphfix is a framing business that has won multiple awards. Its customized offerings include handmade Italian,More sustainable hardwood and recycled barn-wood frames. The shop also sells a wide assortment of ready-made styles. The spacious storefront serves an art gallery, as well, featuring local artists and the largest selection of prints available downtown. Graphfix also sells novelty gifts, toys, cards and jewelry from around the world.
Intero Real Estate Services
2222 E Cliff Dr, Santa Cruz, CA 95062
Intero is a relatively new real estate firm but one of the fastest growing, with a huge presence in the Silicon Valley.More Its southwestern-style Santa Cruz office reflects the company's innovative attempt to provide localized services in eco-friendly office spaces. Although the Santa Cruz office is independently owned and operated, nationwide, the Intero network includes 40 offices and 1,800 agents.
Le Salon Cruz
402 Ingalls St, Santa Cruz, CA 95060
Located on the second level of the Annex on the Westside, this upscale salon's open-beam ceilings and great decor set aMore standard for quality hair and beauty. Easy parking, lots of great shops to browse nearby and wine tastings at six local wineries gives you plenty of reasons to show off your new style. Le Salon offers a welcome respite, catering to customers' needs and schedules and also providing massage services.
Surfboards by Michel Junod
815 Almar Ave, Santa Cruz, CA 95060
Michel Junod has been shaping boards since 1966. He can design a board specific to a customer's style of surfing, colorMore and glassing preferences. Junod's surfboards can be ordered by mail, picked up at the Almar Street workshop or purchased at various local shops including Billabong Surf Shop and Pacific Wave. Junod cofounded West Cliff Surfboards in 1970, and has shaped for Lightning Bolt, Dick Brewer and Surfline Hawaii retail shops in Honolulu.
Tom Teifer Womenswear
103 Locust St, Santa Cruz, CA 95060
Tom Teifer Womenswear has been providing Santa Cruz residents with high-end women's designer clothing since 1990. TheMore clothing is hand-selected by the owners from both local designers as well as from throughout the country. The clothing store enjoys creating a unique look for its customers that fits the style of each individual. Much of the clothing sold is made from natural materials.
Santa Cruz Stoves & Fireplaces
1043 Water St, Santa Cruz, CA 95062

Santa Cruz Stoves & Fireplaces is almost impossible to miss. Just look for the business on Water Street withMore a mural that covers the entire side of the building. The business's commitment to the local art community is also evident by the wall space it offers in its showroom or the ArtWorx Gallery. The showroom also hosts art exhibitions.

Its commitment to art accentuates its spacious showroom of quality stoves and fireplaces of virtually every size and style. Santa Cruz Stoves & Fireplaces is a Diamond Certified business, as well as a member of Think Local First and the Santa Cruz Chamber of Commerce.

Streetlight Records
939 Pacific Ave, Santa Cruz, CA 95060
Streetlight Records is a Santa Cruz treasure, and one of the last of its kind. This local music store in downtown hasMore won the Good Times Best Record Store award for the past two years. Streetlight Records represents local unsigned artists through consignments and in-store performances. The laid-back atmosphere is a fun stop for customers strolling through downtown. The store specializes in rare items, including items that are out of print. Some of the things sold here include vinyl records, CDs, movies and television shows on VHS and DVD, T-shirts, posters and video games. For music lovers, Streetlight houses a very extensive collection of styles and genres.
Kelly's French Bakery
402 Ingalls St, Santa Cruz, CA 95060
This premier French bakery has been a Santa Cruz staple since 1981. From fresh baked morning treats to a full wholesaleMore line of breads and pastries, Kelly's is more than a coffee house. Breakfast, lunch and dinner are available at the Swift Street Courtyard location, as well as retail sales of their goods. Led by local husband/wife team, Kelly and Mark Sanchez, this bakery/cafe provides great food, ambience and style. With outdoor courtyard seating and a cozy old-world interior, friends and locals come here for the coffee and tasty breakfast goodies, as well as the breads and cakes for home.
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