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Skateworks
131 Center St, Santa Cruz, CA 95060
Founded in 1988, Skateworks is an industry recognized skate shop. The shop specializes in retail and full-service forMore skateboards, longboards and roller skates. Roller Derby skates and accessories are on display near the entrance of the store, while a massive display of shoes and skateboard decks cover the wall on the other side. Customers can also purchase anything else they might need when they're out riding, including shirts, sweaters, hats, stickers and wheels. The locally owned and operated Skateworks is a customer service oriented shop that prides itself in personalized service for the customer's needs. Notable brands at Skateworks include Independent, Nike, Creature, Emerica, Sector 9, Riedell, DVS, Fallen, Vans, Anti Hero and Santa Cruz.
Santa Cruz Boardroom
825 41st Ave, Santa Cruz, CA 95062
Santa Cruz Boardroom is a skate shop for customers throughout the Monterey Bay area. The store offers more than 600More skateboards as well as surf gear, snowboards and apparel. There is also a skate museum on-site featuring pieces from local artists.
People Power
703 Pacific Ave, Santa Cruz, CA 95060
People Power is a nonprofit organization focused on "sensible transportation for Santa Cruz County," according to itsMore website. People Power urges people to try nonmotorized transportation, including bicycles, tricycle, skateboards and walking. The group wants to see less dependence on automobiles and oil and more use of human-powered transportation.
Made In Santa Cruz Gallery
57 Municipal Wharf, Santa Cruz, CA 95060
True to its name, Made in Santa Cruz Gallery sells all locally created wares, right on the Santa Cruz Wharf. Over 100More local artists and craftsmen produce the store's eclectic mix of apparel, art, collectibles and the unexpected. Made in Santa Cruz Gallery reflects much of what Santa Cruz does well, from health and body care products to skateboards to glass-work, tie-dye and original music.
NHS Inc
104 Bronson St, Santa Cruz, CA 95062
For retailers and distributors that want to get their hands on some of the best action sports equipment, NHS Inc. is theMore wholesaler for the job.  With brands like Creature, Santa Cruz, Independent, and Nor Cal, NHS specializes in surf and skateboarding equipment.  A catalogue of retail items is also available to the public, through the NHS Web site.  NHS Inc. is located in the industrial Seabright Station.
Bill's Wheels
1240 Soquel Ave, Santa Cruz, CA 95062
Bill's Wheels first opened in 1977 in downtown Watsonville, and the current store, conveniently located on SoquelMore Avenue near Morrissey Boulevard, has served Santa Cruzans since 1996. Owner Bill Ackerman has long loved skate boarding and the kids and adults who joined his Bill's Wheels-sponsored Skate Jams in the early days in Watsonville. He takes pride in his friendly and knowledgeable employees who can help skaters choose from the large inventory of skateboards and accessories.
Pacific Wave
1502 Pacific Ave, Santa Cruz, CA 95060

Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of SantaMore Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment.  

For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to be an entirely separate storefront for women and girls (this is one big downtown store location). Retail items include backpacks, shoes, shirts, shorts, sunglasses, belts, surfboards, skateboards, snowboards, and helmets. Pacific Wave also rents out and repairs snowboards.