Bruce's Medical Plaza Pharmacy 550 Water St, Santa Cruz, CA95060 Bruce's Medical Plaza Pharmacy is an independent community pharmacy that has been serving multiple generations of…More established clientele for more 30 years. Many staff pharmacists have made their careers at Bruce's. The owners firmly believe in helping clients understand their medications by consulting directly with the pharmacists. For new customers, the building's Frank Lloyd Wright design stands out in the middle of the parking lot. Expect a prompt greeting upon entering this unique pharmacy.