Founded in 1969 by Santa Cruz locals, this award-winning surf and skate shop carries a large selection of clothes,…More accessories and equipment from the leading surfing and skating brands. The store sponsors a number of skaters and surfers as well as musicians, radio personalities and other athletes.</p> <p>The store also supports several non-profit organizations and initiatives, including The Core, Grind Out Hunger, and Ocean Healing Group.</p>